Atalay Köroğlu · Founder of Digitrrix
Atalay Köroğlu. Depth in
every detail.
I turn ideas into films, brands,
and digital experiences.
A cinematic eye.
A strategic mind.
I’m Atalay Köroğlu — filmmaker, creative director, and founder of Digitrrix.
I connect visual storytelling with strategic thinking. Across films, brands, and digital experiences, the intention is the same: make something that feels right and means something.
A little more about me- 10+
- Years of experience
- 150+
- Projects delivered
- 12
- Countries connected
- 20+
- Awards & features
Ideas with
a life of their own.
Different disciplines.
The same attention to detail.
01Fashion filmLumière Istanbul
Lumière
Fashion, in motion.
02DocumentaryTRT World
Grand Bazaar Stories
The people behind the craft.
03Launch campaignVertex Finance
Vertex
A brand, introduced.
04Fashion editorialELLE Turkey
Noir
Light. Shadow. Character.
One vision.
Many possibilities.
A connected creative practice.
Care at every stage.
01Film & production
Stories worth watching.
From the first idea to the final grade, I bring creative direction and technical craft to commercials, brand films, documentaries, and music videos.
- Creative development & storyboarding
- Direction & cinematography
- Editing & color grading
- Motion graphics & sound design
02Photography
A cinematic eye. A single frame.
Editorial, product, and corporate photography with considered art direction, on location or in the studio.
- Editorial & fashion
- Product, food & lifestyle
- Corporate portraits & events
- Art direction & retouching
03Digital experiences
Designed to feel natural.
Websites and digital experiences that connect a clear visual identity with intuitive interaction and thoughtful execution.
- UI/UX & prototyping
- Responsive websites
- E-commerce & landing pages
- CMS integration & SEO
04Brand & advertising
Creativity with a purpose.
Brand thinking and campaigns that bring a consistent voice to every touchpoint, from positioning to cross-platform delivery.
- Brand strategy & positioning
- Creative campaign direction
- Social media & content strategy
- Digital advertising & analytics
The studio I founded
digitrrix.A bigger canvas
for what comes next.
Software, AI, design, marketing, media, and e-commerce. A wider set of disciplines, connected by one creative perspective.
Explore DigitrrixIt starts with
a story.
It ends with
a feeling.
Atalay Köroğlu.
For more than a decade, I’ve explored the relationship between how something looks and what it makes people feel.
My journey began in Istanbul’s independent film scene in 2014, working behind the camera and in the edit. Commercial directing, documentary storytelling, and brand strategy followed.
Today, that perspective extends through Digitrrix into design and technology. Whether the result is a film, a campaign, or a digital experience, I care about the same things: clarity, character, and craft.
The story so far
2014 — Present- 2024
A broader creative practice
Established a full-service creative studio in Levent, Istanbul.
- 2022
Across borders
Expanded into international projects across London, Dubai, and Berlin.
- 2020
Beyond the frame
Added brand strategy, social media, and integrated advertising.
- 2018
Stories with substance
First documentary commission for TRT World and three festival selections.
- 2016
A commercial perspective
Began directing commercial work for Turkish brands.
- 2014
The first frame
Started in Istanbul’s independent film scene as a cinematographer and editor.
Recognition along the way
Work that
found its audience.
- 2024
Best Short Film
Istanbul Film Festival
- 2023
Gold · Commercial
Kristal Elma Awards
- 2023
Best Cinematography
Antalya Film Fest
- 2022
Featured Director
Shots Magazine
- 2022
Silver · Digital Campaign
Effie Awards Turkey
- 2021
Best Music Video · Nomination
MTV EMA
Good work is
a conversation.
- 01
Discover
Understand the story, the audience, and the ambition. The right questions set the direction.
- 02
Define
Find the concept, the visual language, and a clear plan.
- 03
Create
Bring the idea to life, on set, in the studio, or on screen.
- 04
Deliver
Refine, finish, and prepare everything for the places it needs to live.
A few things
on my mind.
Notes on technology, creativity,
and the changing digital world.
AI and the future
of social media.
How artificial intelligence is reshaping content and the way brands connect.
Read on LinkedIn · Turkish original Search & strategyA different lens
on search.
Exploring Bing SEO, discoverability, and opportunities beyond the familiar.
Read on LinkedIn · Turkish originalBefore we begin
A few
good questions.
Do you work internationally?
Yes. Based in Istanbul, I work with international clients through remote collaboration and travel for location-based productions.
Can you take a project from start to finish?
Yes. The practice spans creative development, production, post-production, and delivery. Through Digitrrix, that scope connects with design and digital development.
How long does a project take?
A focused social campaign may take one to two weeks; a brand film typically takes four to eight weeks. We define the scope and schedule together at the start.
How do we get started?
Tell me what you have in mind, what you want it to achieve, and your timing. I’ll help shape the scope and next steps. Fees are quoted by project.